Amazon FBA Growth Strategies and Helpful Links

Growing your FBA business

You need to remember that like with any other business, an FBA business takes a lot of work and adaptation, particularly in the online retail environment.

Before you even start thinking of increasing the range of your product offerings, you need to ensure you have good sales from your initial product. You can’t expect to introduce a product on Amazon and just assume they will send you organic traffic.

Unless your product is something so unique that people are showing an active interest (sales spike in a short period of time), Amazon is not going to help you with promotional work. They only reserve that for products that are objective winners in their marketplace.

In addition to marketing your product to your personal and professional contacts you can also start paying for traffic to send new targeted online customers to your Amazon listing. Paying for traffic is probably the easiest option to improve your organic traffic. For example, Facebook, Outbrain, Google and Reddit can be great channels to advertise your products to a specific buyer.

The good thing about paid traffic is that it’s instantly turned on. But you still have to be careful, because it can eat up a lot of money and be ineffective if you don’t monitor and test your paid campaigns to make sure it is sending enough buyers to your Amazon site to justify the cost.

Another strategy to help you expand your customer base is to build a brand website. You build a dedicated site for your business and start up a blog writing about your product. This will give you another way to market your products. You can become an Amazon Associate and increase your revenues that way, referring customers to your products from your own site and start earning commissions.

Once you have created a brand for your products it will not only become easier to market in other social media channels, you will also find it easier to expand your product offerings. Proper research is required for every new product offering you want to sell, but expanding your range will allow you to spread your risk – rather than being reliant on just the one product.

Finally, you can ask existing customers to review your products. Although Amazon is very strict on how you can interact with your customers, you are allowed to email them asking for a review. They don’t make it easy, with no automated mass emails allowed from inside Amazon Seller Central, but you can use an external service like Feedback Genius or Salesbacker.

Just remember, Amazon has been known to ban people from selling on their platform for inappropriate emailing so it’s important you stick to their rules. Basically, you can’t incentivise a customer to leave a good review, you can’t filter good reviews from bad ones and you can’t include a link to your own website/blog in the email.