7 Tips To Help You Export To India From Australia

Avoid food and perishables — Food and produce are very expensive to export, since you need specialised shipping. Additionally, food exports are subject to strict criteria, so you’re best off avoiding them altogether.
Avoid mass-produced, cheap goods — India makes so many of these types of goods domestically, you’re never going to compete when you factor in the costs of manufacturing and logistics.
Do your market research — Flipkart and Amazon, both enormous online marketplaces, have a huge presence in India — You can certainly sell through these marketplaces, and they’re a good place to start when it comes to market research. Additionally, look into specialised market reports on what sells in India.
Aim at luxury products — Ideally, you’ll want to provide “luxury” items that aren’t produced domestically in India. These can be lifestyle goods and aspirational products, often with a strong aesthetic. Think clothes, furniture, cars, electronics, accessories, and designer items.
Understand your margins and pricing — Exporting can eat into your margins. So make sure you’ve got a rock-solid understanding of all your costs and the price you want to sell at, and account for exchange rates to make sure you can still turn a profit.

Understanding the types of products you can and can’t export to India

Both Australia and India have limitations on what you can export and import.

Australia export restrictions

The Australian authorities prevent or restrict goods like some chemicals, biological materials, pharmaceuticals, animal and plant species, weapons, and more from export. You can find a complete list here. You should also learn what Australian Customs needs from you if you want to export.

India import restrictions

Some types of imports are restricted and prohibited. These include firearms, narcotic drugs, obscene material and live animals. For the full list, refer here.

You manufacture or purchase the items domestically, in Australia OR you manufacture them elsewhere and arrange for shipping from there to India.
You understand the various regulations, tariffs, and licenses you need to export.
You arrange for international shipping from the point of origin to India— For larger items and big quantities, you will typically use container cargo, for smaller quantities, you might use an international shipper like FedEx.
On arrival of your goods in India you pay the necessary duty, tariffs, and any other fees.
You arrange for your goods to be held on your behalf in India.
You market your goods for sale in India, often through a retail store, third-party marketplace, ecommerce website, or some other outlet.
You sell your goods and arrange for them to be sent to your customers.
You get paid and transfer your money back to Australia.
You pay any necessary local taxes in India and Australia.

Typical container costs — Shipping from Australia to India

International shipping might not be as expensive as you think. According to the Sea Freight Calculator, the cost of renting a full container to ship goods from Australia to India is approximately:

20 ft container — $1,800 USD
40 ft container — $2,300 USD

And according to Australia Trade, renting part of a container will cost you between $150 and $250 AUD per cubic meter or 1,000 kilos, whichever is greater.

Remember that these are only shipping costs — The cost of actually having your goods freighted from one port to another. They don’t include costs involved in getting your goods to a warehouse, insurance, duties, and other fees. Make sure you understand your total logistics costs so you can factor them into your pricing.

We’d advise you to compare a number of quotes from shipping companies and suppliers based on the type and quantity of goods you want to export.

Export and import tariffs, duties, and taxes for India

Certain taxes and duties may apply, depending on the type of goods you are importing into India. The Indian Customs has a duty calculator that can assist you to work out duty rates.

As you can see, there is some work involved in exporting to India, but if you’ve already made good inroads into the Australian domestic market, it can be a great next step. Make sure you do your research, understand what you’re getting into, and plan carefully. Then you’ll be ready to launch, and sell your products.

Indian businesses will typically pay you in US dollars or Indian Rupees. If you are selling goods in India, consider using the Wise multi-currency account (formerly TransferWise), or another money transfer provider with a presence in India, like WorldFirst.

Until recently, Australian businesses had 3 options to receive money from overseas customers:

Get paid into a local Australian based, Australian dollar account.
Open a Foreign Currency Account, usually with a bank
Use a payment gateway like PayPal, Braintree or Stripe

Unfortunately, these options are usually filled with fees, balance requirements or massive exchange rate mark-ups.

There is a lot to like about the services that WorldFirst offer. WorldFirst could be especially a good option for businesses who currently use their regular bank for international payments. If your business needs to make regular or large payments, you might find that using a service like WorldFirst could help save a lot of money.

Their website is easy to use. You should find that that set up and registration process is quite simple. This means you can be up and running, ready to make transfers in no time!
They have competitive rates, and a lot of the time these will be better than what you'd find at your bank.
For businesses, they have very competitive terms and offer specific support for online sellers.
WorldFirst doesn't charge any fees. This makes calculating the cost of your transfer easier, as you only need to worry about the rate they are offering.
They offer a number of products, including forward contracts if you're not constrained by time.

For the full review of WorldFirst, click here.